Blog
Google Analytics Launches API
Posted on Apr 22, 2009
We’ve been big fans of Google Analytics service since it launched in 2005 and it was great news to hear that they have released their API for us all to play with!
So what are we talking about? Google Analytics is a free, fully featured website statistics package, that generates highly detailed reports on all aspects of traffic to your website. These reports let you see who, what, where and how people are using your site. With a little bit of tweaking, they also let you see just how effective your email marketing, search engine rankings and offline marketing are at pulling business to your site.
The API (or Application Programming Interface) lets developers export and use the data generated by Analytics in lots of exciting ways, these can be as simple as just diplaying visitor counts or web browser stats on your website, to easily pulling in the same data into Excel, Powerpoint of Word for reporting.
If you’d like help in tracking what your website is doing for your business, or would like help understanding the myriad of reports in Google Analytics then just get in touch!
SEO - Pneumatic Timers
Posted on Jan 06, 2009
Our client H. Kuhnke Ltd asked us to further develop our SEO work for all their generic websites. We focussed on some key products that they wish to increase market awareness of, worldwide. This work started in October and our client has reported that in spite of the recession in manufacturing they achieved record sales in December 2008. All new business was generated directly from website enquiries. This is an ongoing project so we will be reporting again. To test the effectiveness of our SEO campaign try searching for “Pneumatic Timers” and see the natural/organic results. We maintain www.kuhnke.co.uk and www.thetimerandcountercompany.com. This result has been tested in the UK, Italy, and New Zealand!
